Do you remember the Beatles; don't believe that Tom Jones is nearly 70 and that Tina Turner is still strutting around on her high heels in her 60's? Where have those years gone - and why so quickly?
Do you have a problem with the new music and wonder which is the title and which is the name of the group?
Do you now find that the marketing that you have always undertaken is now being invaded by the young and their social networking? Just one more change that you feel alienated from. Well not really, social networking is not just for those who crouch over their cell phones, protected from life by their hoodies. Those of us with greying hair and spreading middles can also use social networking to market our companies, keep up with our friends and find long lost contacts.
Let's get the long lost contacts over and done with first. You can find that "first love" quite easily on those "reunited sites" - but do you really want that memory tainted by the reality of lost hair, beer guts and "my wife doesn't understand me?" Thought not - so back to social marketing.
I have to say that when I first viewed MySpace I couldn't see a lot - they wanted me to set up an account first. I can do that and did. Then I put up a couple of articles, set up my profile and then sat back. Not surprisingly nothing happened. That was annoying because I had read all the hype about how social network marketing was the new marketing and how easy it was. All I was getting was a pile of spam about new music groups and rave parties going on. Where are the grown ups on MySpace?
They are there, you just have to go and look for them. They are in the forums. Just click Forums under More and you will find your choice of thousands upon thousands of forums. Pick one or two that you are interested in and that will be useful to your business.
The first great thing you find is that you are encouraged to post your business link. Do this because it instantly gets you a great SEO advantage from a high PR link. Now get yourself a short signature with a website link and a great memorable name. Now go and answer some questions, make some sensible comments and ask some insightful questions. Now your skills and experience are being shown off. This is where you social market. This is where people will start clicking on your links, passing on your ideas and copying your stuff onto their own web sites. Not only that but you will make friends in the real sense, maybe get some new business contacts and work.