Mind Blowing Sales and Marketing Strategy to Sell Lots More Stuff

Need a sales and marketing strategy that will turn your business upside down? You've come to the right place. There are lots of small things that you could do today that will help increase your business. You could contact other non-related businesses, send out a database marketing campaign, or much more. The strategy I'm going to be talking about is something that every business needs to have implemented. If you aren't using it yet, you are missing out on a lot of extra cash.

What's this magic sales and marketing strategy? It's simple really. Offer upsells when you are selling a product/service. An upsell is a promotion you give when you have a buyer. Let's say they are buying a laptop computer from your store. Offering them a special package deal which includes the computer, a free virus program, and super duty carrying case for a special price is an upsell. I told you it was simple.

Every business can implement upsells. Why does this work so well? It's because the buyer has already put their trust into you and the fire inside is hot. They have the need and know they must fill it with your product. You've already beaten the tough part. Now, just saying a simple statement could double your profit.

Teach your staff to use upsell statements as soon as they are closing. Make them do it every time. Even just a little extra item means more money in your pocket. There are an endless amount of upsells you could offer. They are a sure way to make your business more money though.

Only by mentioning the other products or services that you could provide will increase the revenue you are pulling in each month. It's a very simple way to increase your profits because there is always someone out there who will accept the upsell and hand you that much more money.

The Ultimate Guide to Effective Prepaid Legal Lead Generation

Success in the network marketing industry all starts with your ability to generate quality leads. Without great qualified leads your business will never have a chance. The standard training that Prepaid Legal offers it's associates hands out a heavy dose of "traditional" network marketing techniques that can be effective in lead generation if used "persistently and consistently".

The system that PPL leaders like Jeff Olson and Brian Carruthers have created is one of a kind in the MLM industry. Some that do follow their training system to a tee do have success eventually. But even with such an intense training regimen, most Prepaid reps end up failing to reach financial freedom.

Could it be that it is the best that the "old school" methods of MLM can possibly produce? Could there be a better method for Prepaid Legal Lead generation?

Prepaid Legal Inc. has been in business since 1972 and has become a dominant force in the prepay legal industry. There is no other company that offers the same quality of service, and this has helped PPL associates in finding loyal customers and recruits. The company also offers a complementary service named "Identity Theft Shield" to customers, and this has also helped business tremendously.

But it still has not changed the sad statistics that have always been a part of the network marketing industry, Prepaid included.

Most associates enter the network marketing industry with absolutely no experience, knowledge, or skill in sales and marketing. Company leaders are quick to say that success in this business is all about simply exposing friends and family members to company tools such as DVD's and magazines. The business model of "relationship marketing" is what the MLM industry was built on and many companies have done extremely well. But unfortunately, most reps never reach the goal of financial independence.

Success in business can never come for the faint of heart, and building a business with Prepaid is no exception. Entering MLM with absolutely no experience in sales and marketing, new associates don't have a clue as to just how much skill it really takes to succeed. Simply relying on warm contacts to build a business is a gamble that most end up losing.

Business has changed dramatically with technology, and many intelligent marketers are beginning to rethink the old school methods of relationship marketing. Smart marketers are starting to make the transition from the old school methods to what we could consider the "new school".

Enter the new school of "Attraction Marketing".

Some in the MLM industry are beginning to move away from the old days of chasing friends and family, answering ridiculous objections, and endless follow ups. The new marketing mentality is quite the opposite, and the ones that are willing to master the art of attraction marketing will be the future of MLM.

Following Up With Your Clients

Do you have ANY idea how much money is sitting right in front of you - right under your nose?" What I am talking about is communicating and connecting with your current clients.

"The big shots are only the little shots who keep shooting". - Christopher Morley

There are a few basic, and consistent, things I recommend when working with my new clients who want to build their business. One of the very first things I have them do is to review their current client list. Then, put the clients into 3 different categories:

The "A" List: these are your ideal clients - you like them, they like you - they pay you on time - they give you testimonials and referrals - they're getting the results they want. Keep them close - love them - connect with them regularly.

The "B" List: these are clients who 'could' become an "A" client - they just need some attention - from you!

The "C" List: these are the clients who drain your energy - they don't pay on time, they don't implement whatever you suggest or recommend, they are full of excuses. PUNT THEM! FIRE THEM! Let them go.

OK - now that you've cleaned house, let's talk about ways you can make more money. It takes a lot more time, money and energy to attract new clients than it is to nurture your current client base. Here are some ideas to help you to strengthen the relationships you already have.

Six Ideas for Following Up With Your Clients

Most of you know that I like to keep things simple. It doesn't take much, but it pays dividends, to keep in touch with people - especially the people you like and who pay you for what you do.

Idea #1: Send a 'warm' letter (This is a technique I learned from my mentor, Fabienne.) I'm sure that you have received more than your fair share of those newsy Christmas letters from friends and relatives. I, for one, enjoy them - I like to hear what's going on in the lives of people I care about. The 'warm letter' is the same concept. On a quarterly basis, to begin with, put together a letter to send to everyone you know - everyone! Some of the content can include information on a new product you are launching, details about a program you have attended and how you intend to implement some of what you've learned, a brief testimonial from a client with whom you've worked and the fact you now have openings for 'x' number of new clients, and so on. Ensure this letter has a personal touch, address the person by name, use a different colored envelope - people just don't get 'real' mail anymore. This will help you to stand out in a crowd!

Idea #2: Diarize client's birthdays and send a card. You could use a service such as "Send-Out Cards" - which I highly recommend if you are already 'run off your feet busy'. Those cards are appropriate for a thank you, a client anniversary with you, etc. I, personally, like to choose special cards to send for client's birthdays - I like to get them, so I like to send them! Clients are thrilled (and surprised) to get a birthday card in the mail. (Remember to include 2 of your business cards - one for them, and one for them to give away because they're so impressed with you.)

Idea #3: Pick up the phone! When is the last time YOU got a personal phone call from someone who provides a service to you? Set aside a certain amount of time, perhaps once a month (or more often, depending on the size of your client list) and make a call. "I'm just touching base to see how you're doing, what's working for you, what can I do to further assist/support you, etc.?")

Idea #4: Send a postcard: It is so easy these days to find (or have created) some motivational-type postcards that you can send in the mail. Ensure your contact information is on it. Clients will undoubtedly keep them - and keep them posted in a convenient location. Keep it simple.

Idea #5: Send a copy of an article that is relevant, and will be of interest, to your client(s). Highlight parts of the article that YOU believe would be something they can apply in their business - initial it - add a sticky note saying 'thought this might be of interest to you". Easy-peasy!

Idea #6: Include them in a new product launch! It is a smart business practice to 'market test' something new that you will be launching. Invite your clients to a focus group meeting; or, send them a test-version of the product. Let them know you consider their opinion to be VIP - and you value what they have to say. Get testimonials from them and promote them, where/however you can, to boost their business too.

CONCLUSION

I know that there is money sitting on the table, right under your nose. It is easier to get repeat business from people who know, like and trust you. Make the time, right now, to reach out and touch your "A" and "B" clients - and watch your business grow. (Be sure to ask for referrals as well!)

YOUR ASSIGNMENT

1. Review your client list this week and categorize them.

2. Take action on the "C" clients right away - clearing that negative clutter in your database will clear the negative clutter in your mind. Powerful!

3. Schedule the "touch base with client' idea that you selected and get started today.

Put some of these basics in place and I guarantee your business will grow almost immediately. When you reach out and touch and show that you care, you are developing the confidence and courage to move forward and invent the life, and the business, you truly want. You will be much more comfortable and successful in the overall scheme of things.